Established by co-founders Oni Souratha and Mekhi Phifer, ONANONG, which in Thai means “beautiful”, is the vibrant new swimwear collection that blends the carefree attitude of beach culture with city sophistication. Conceived in and based out of Los Angeles, the line is a reflection of that seeming dichotomy in the way the city is the center of the entertainment and music industries even as it maintains the laid back attitude of the land of eternal sunshine.
Along with director Jillian Martin, our team worked to hard to develop a unique approach to the swimwear line, shooting the ladies in their suits casually walking the streets of Los Angeles, rather than at a beach or in a classy pool. Having the girls in the elegant suits, walking the streets of LA helps them stylishly stand out in their environments, however the warm color tones helps maintain an inviting feeling.
